Fashion and Beauty Brands Giving Back to Fight Breast Cancer

In a perfect world, breast cancer or any other type of cancer would not exist. I know by first hand how devastating this disease can get. Having lost my grandma to it, and having my mother go through it, has made me aware of how vulnerable all of us, both women and men, are to this illness.

According to studies, about 1 in 8 U.S. women (about 12%) will develop invasive breast cancer throughout their lifetime. In 2020, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive (in situ) breast cancer. Although these numbers might be alarming, nowadays, people have a higher chance of survival if there is early detection. 

Amidst the current worldwide pandemic, many brands are still giving back to find a cure by launching limited-edition collections and empowering campaigns to bring awareness to the disease. Here are some brands giving back for Breast Cancer Awareness Month.

The Limited

Limited Edition BCRF Silk Little Scarf

This is the scarf that gives back. 50% of the purchase price (up to $25,000) of this limited-edition silk scarf goes directly to the Breast Cancer Research Foundation.

Bumble and Bumble 

BCC Hairdresser’s Invisible Oil Primer

This Invisible Oil Heat/UV Protective Primer gets a pretty powerful update with this limited-edition pink design. For each one sold, Bumble and Bumble will donate 20%* to the Breast Cancer Research Foundationยฎ.

Jo Malone 

Peony & Blush Suede Cologne

Jo Malone will donate 50% of the purchase price of the Peony & Blush Suede 100ml Cologne (with a maximum donation of $60,000) to the Breast Cancer Research Foundation from now until June 30th, 2021

Kendra Scott 

Metastatic Breast Cancer Necklace Charm Set in Gold

The Metastatic Breast Cancer Charm Necklace Set in Gold features a trio of Rose Quartz, Butterfly, and Butterfly Wing charms. 50% of the proceeds from every purchase will support Kendra’s Scott Legacy Retreat through Inheritance of Hope for families with a parent battling metastatic breast cancer.

Lily Pullitzer

Paws for a Cause 

As a direct contribution in support of this Print with Purpose collection, BCRF will receive a $30,000 donation from Lilly Pulitzer which will fund 600 hours of research by BCRF investigators.

Ralph Lauren 

Pink Pony Campaign 

Launched 20 years ago, the Pink Pony Campaign is Ralph Lauren’s global initiative in the fight against breast cancer. 100% percent of the proceeds from the “Live Love” T-shirt will go to the fund and, 25% of the proceeds from the rest of the collection will be donated to cancer charities.

Tory Burch

Shop For a Cure 

Tory Burch is donating 20% from the purchase of this exclusive capsule collection to the Breast Cancer Research Foundationยฎ during the entire month of October.

Vera Bradley

Carry Pink Collection

Show your support for the Vera Bradley Foundation for Breast Cancer with Felicity Paisley and Felicity Paisley Pink. Exuding hope, spreading happiness, and raising awareness.

Koral Lustrous Infinity High Rise Legging

The chic athleisure brand is donating 15% of the proceeds from their pink collection to F Cancer, a nonprofit organization focused on breast cancer prevention, early detection, and support.

Cult Gaia

Gaia’s Ark Nano Bag – Pink

The brand is donating 70% of the purchase price for this item to the Women’s Cancer Research Fund from now through December.


Power Gemstone Bracelet for Compassion

For the month of October, 50% of proceeds from the rhodochrosite Power Gemstone bracelet for compassion will go towards breast cancer research, prevention, and care.


Bundle – Low-Profile Warrior Pink Tie Dye TreadBand and Scrunchie

A portion of all sales are donated to the National Breast Cancer Foundation

While most of the brands are giving back a large portion of the proceeds, if you want 100% of your money to support breast cancer research and care, you can donate directly to The Rose, The Breast Cancer Research Foundation, Florida Breast Cancer, National Breast Cancer.


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